Introducing
BRAVE ANCESTRAL
PROTEIN
Harness ancestral nourishment, crafted to support strength & vitality.
Whole-body health
Save 20% on your first three orders with our bestselling collagen subscriptions.
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Bestsellers
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- Type I Hydrolysed Bovine Collagen
- EU sourced, free from growth hormones + antibiotics⁺
- Neutral taste and odour, dissolves easily
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- Type I Hydrolysed Marine Collagen
- MSC-certified wild-caught fish
- Neutral taste and odour, dissolves easily
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- Utilises natural electrolytes within coconut water
- Hydrates and revitalises body and mind
- Added minerals for daily energy
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- Raw cacao for a rich, smooth chocolate flavor
- Nutrient-dense, nourishes from within
- Gentle adaptogenic support
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- Type II Collagen blend
- Contains Vitamin C to contribute to normal function of bones and cartilage
- Convenient, once-daily capsule format
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- Deliciously nourishing organic Matcha.
- Blended with Lions Mane and antioxidant-rich Moringa.
- Gentle, lasting energy.
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- Plant-based omegas nourishing whole-body health.
- Supports heart, brain, and vision.
- Hydrate skin and body cells.
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- Type I Hydrolysed Marine Collagen
- MSC-certified wild-caught fish
- Neutral taste and odour, dissolves easily
Not sure where to start?
Which collagen is right for me?
Meet our experts
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With over 20 years' experience as a specialist in health, myself and the team have the powerful opportunity to create products that support both people and our planet.
Dr Jenna MacciochiDirector of Science & Innovation
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We are constantly expanding our research in nutrition and ingredients to ensure we are delivering the highest quality products that are pure, potent, and efficacious.
Jo WoodhurstDirector of Nutrition & Education
Subscriber Benefits
Off your first 3 three orders
Off thereafter
Free Shipping over €50
Exclusive free gifts
Free Gifts
Ritual Scoop
(Ritual Case on second order for capsule products)
Tote Bag
Bamboo Straw
Shop by health goal
Traceable sourcing. Free from anything unnecessary.
EU herds
Third party tested
Single ingredient
Non-GMO
Sugar free
Gluten free
MSC-certified
Third party tested
Single ingredient
Non-GMO
Sugar free
Gluten free
Advanced formula
Balanced blend
Vegan friendly
No fillers
Third party tested
No sweeteners
Mineral blend
Vegan friendly
No artificial flavors
Max absorption
No Sweeteners
Third party tested
We are a B Corp
Born for purpose, not for profit, we hold ourselves accountable to the highest ethical standards.
We are members of 1% for the Planet
We do business differently and put people and the planet at the heart of everything we do.
Our Story
Rooted in ancient wisdom and backed by science, our simple daily rituals are reshaping modern wellness.
Trusted by experts
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I really like the products from A+B and use them every day. I feel like they truly make a difference – I feel fitter, and my skin has more glow. Matcha+Collagen is my absolute favorite product.
Susann AtwellTV presenter & model
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I love Ancient + Brave. I love the taste - I love the ritual - I LOVE the obvious care and thought that has gone into the powder. The ingredients are great and well thought through. I am a big fan - they have done an amazing job with the vegan collagyn range too - well done Ancient + Brave!
Rosemary FergusonNutritionist + Journalist
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As a wheelchair user I am more prone to osteoporosis so collagen is vital. I make a daily habit of a spoonful of Ancient + Brave, odourless and tasteless, True collagen - this also helps my skin and hair.
Sophie MorganTV Presenter
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I love all the collagen products, True MCT and Cacao, that’s my morning ritual right there. You guys got me hooked!
Richie NortonStrength Temple
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Ancient + Brave are meticulous sorcerers of ingredients, and if you care what you’re putting in your drinks to optimise your busy days they’re my favourites.
Lizzie KingLizzieLoves, Author + Chef
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I've been using True Collagen religiously for close to a year + it's absolutely a non-negotiable part of my daily practice now. Feeling + looking my best happens from the inside out + Ancient + Brave is that for me.
Rebecca O’ByrneHaute So Fabulous, Fashion + Lifestyle Influencer
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It has changed my life. The thing I have noticed most since using Ancient and Brave, is the improvement in skin quality. It is far less dry and crepey. Then there are my energy and concentration levels which have been boosted by the True MCT oil.
Susannah ConstantineJournalist + TV Presenter
Reasons to buy
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Whole Body Benefits
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Finest Ingredients
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Free Shipping Available
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Sustainably Sourced
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30 Day Confidence Guarantee i
Journal
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True Hydration: Origin Story
It’s early. No matter what time I go to bed or how well I sleep, my body always wakes me naturall...
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Electrolyte Powder vs Coconut Water: UK Study Puts True Hydration to the Test
Coconut water has long been celebrated as nature’s electrolyte drink - and for good reason. It is...
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5 Ways To Use Electrolytes
It often feels as if no one can agree on what equates to a healthy lifestyle, but if there’s one ...
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5 Expert Nutrition Rituals to Support Your Race Preparation
Preparing goes far beyond training. This race is an opportunity to reconnect with yourself and yo...
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Protein Mythbusting
Protein. It’s become one of the loudest words in the wellness space. It’s talked about in numbers...
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3 Easy High-Protein Breakfast Ideas to Fuel Your Day
Enjoy the best start to every day with three high-protein breakfast recipes, each made using 30g ...
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Our Guide to Protein
How much protein do you need in a day? What are the top food sources of protein? At Ancient + Bra...
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How Long Does it Take for Collagen to Start Working?
Collagen, often referred to as the "building block" of our bodies, plays a vital role in maintain...
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Spring Equinox – The real new year
"The first day of spring, the vernal equinox—the season of renewal when the earth sheds its winte...
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Brave Ancestral Protein Origin Story
Not a gym shake, nor a meal replacement, Brave Ancestral Protein exists for what we lift and has ...