Where the power of nature meets modern science.

Clinically proven collagen and innovative formulations for your holistic wellbeing.

Bestsellers

  • True Collagen Powder

    3423 Ratings (4.9 / 5)
    100% bovine hydrolysed collagen peptides
    From: 33,60 € (168,00 € / kg) View Product
  • Cacao + Collagen

    407 Ratings (4.8 / 5)
    Cacao blend with True Collagen
    From: 28,80 € (115,20 € / kg) View Product
  • Wild Collagen

    627 Ratings (4.9 / 5)
    100% marine hydrolysed collagen peptides
    From: 36,00 € (180,00 € / kg) View Product
  • Matcha + Collagen

    87 Ratings (4.8 / 5)
    Organic matcha paired with our signature True Collagen
    From: 36,00 € (240,00 € / kg) View Product
  • True Hydration

    263 Ratings (4.9 / 5)
    Inspired by the natural electrolytes found in coconut water
    From: 32,00 € (177,78 € / kg) View Product
  • Noble Collagen

    56 Ratings (4.8 / 5)
    Type II Collagen capsule supports healthy joints.
    From: 36,80 € (1,23 € / Serving) View Product
  • Wild Collagen Sachets

    627 Ratings (4.9 / 5)
    100% marine hydrolysed collagen peptides
    From: 28,80 € (384,00 € / kg) View Product
  • True Omegas+

    26 Ratings (4.9 / 5)
    Discover the power of plant-based omegas with our advanced omega 3 and omega 7 formula.
    From: 32,00 € View Product

    Welcome

    We create pure, potent and sustainable supplements to help you think, feel and look your best. If you're not sure where to start, take our quiz to find the best products to suit you and your health goals.

    Take Our Quiz

    Reclaim your rhythm

    Discover our next-generation Type II Collagen capsule, designed to support strong, healthy and mobile joints.

    Reasons to buy

    • Whole Body Benefits

    • Finest Ingredients

    • Free Shipping Available

    • Sustainably Sourced

    Testimonials

    • Susann Atwell
      TV presenter & model

      I really like the products from A+B and use them every day. I feel like they truly make a difference – I feel fitter, and my skin has more glow. Matcha+Collagen is my absolute favorite product.

    • Rosemary Ferguson
      Nutritionist + Journalist

      I love Ancient + Brave. I love the taste - I love the ritual - I LOVE the obvious care and thought that has gone into the powder. The ingredients are great and well thought through. I am a big fan - they have done an amazing job with the vegan collagyn range too - well done Ancient + Brave!

    • Sophie Morgan
      TV Presenter

      As a wheelchair user I am more prone to osteoporosis so collagen is vital. I make a daily habit of a spoonful of Ancient + Brave, odourless and tasteless, True collagen - this also helps my skin and hair.

    • Richie Norton
      Strength Temple

      I love all the collagen products, True MCT and Cacao, that’s my morning ritual right there. You guys got me hooked!

    • Lizzie King
      LizzieLoves, Author + Chef

      Ancient + Brave are meticulous sorcerers of ingredients, and if you care what you’re putting in your drinks to optimise your busy days they’re my favourites.

    • Rebecca O’Bryne
      Haute So Fabulous, Fashion + Lifestyle Influencer

      I've been using True Collagen religiously for close to a year + it's absolutely a non-negotiable part of my daily practice now. Feeling + looking my best happens from the inside out + Ancient + Brave is that for me.

    • Susannah Constantine
      Journalist + TV Presenter

      It has changed my life. The thing I have noticed most since using Ancient and Brave, is the improvement in skin quality. It is far less dry and crepey. Then there are my energy and concentration levels which have been boosted by the True MCT oil.

    We are a B Corp

    Becoming a certified B Corp was a fundamental part of our process to measure our overall environmental impact. 

    We are holding ourselves accountable to the highest standards of third-party verified performance representing our commitment to balance profit and purpose. So you know that you are investing in a truly sustainable product and brand you can trust.

    We are members of 1% for the Planet

    As members of 1% for the Planet we are committed to giving back. In fact, 2% of all sales will go towards helping environmental partners, so we can work together towards a better future for our planet.

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